Go for the Marketing Gold: Giving Your Content an Olympic Makeover

This week begins the official 2024 Olympic Games as elite athletes from around the world convene in Paris, all with their eyes on the gold. In honor of this year’s Olympics, let’s take a moment to celebrate greatness on every level – personal, professional, creative, and entrepreneurial.

Whether you’re a small biz founder just starting out or a seasoned professional looking to level up your marketing game, great results are within reach – but only if you put in the work. Here, we’ll go over what it means to go for the marketing gold and take your digital marketing strategy to the next level, from building strong foundations for your marketing blueprint to tracking performance and growing your brand with a true Olympic mindset.

Lots of things in life are average – don’t let your marketing strategy be one of them. 

Building Strong Foundations for your Marketing Strategy

At the core of every Olympic athlete is a strong foundation and understanding of the basics. Simply put, you can’t be an expert without first mastering the beginner levels of anything. Those at the top of their game spend years refining their crafts – but it all starts with the basics.

Before you dream big for your marketing plans, you need to first build a strong foundation with which you can later experiment and get more creative. At the heart of every great marketing strategy is a great story. Your brand’s story, the why behind your brand, should guide your strategy and make clear not only what you’re selling, but why you’re selling it. 

A brand story can mean different things for different businesses, but ultimately it should reflect your mission, values, and unique positioning and tone that can then help differentiate your company from others in today’s fiercely competitive digital marketing world. Once you have a brand story that resonates and reflects your company’s personality, you can create everything from logos to blogs to videos to social media content. It all goes back to your why, and that’s why a compelling brand story is key to focus on initially. 

Oftentimes companies that feel disjointed or incoherent in their marketing strategies lack a solid compass to really deliver and bring their message home. If you find yourself struggling with content creation, audience personas, or email copy, go back to your brand story and refine it to make sure it reflects who your company is and what it stands for. 

Growing Your Business

After an athlete reaches a certain level of skill and success, it doesn’t make sense to stay at the same level. The same goes for your business. Once you find that your brand is reaching new milestones, it’s time to challenge yourself to keep leveling up. 

Growing your brand doesn’t just mean slightly adjusting your KPIs and hoping for the best – it means proactively looking for ways to stand out, attract a new audience, and give your community enough value that will keep your consumers coming back for more. 

There’s always something you can improve, and you should remember that progress is often more attainable, and realistic, than perfection. Whether it’s refining your multi-channel approach with high-quality content, exploring partnerships with influencers, targeting a new demographic, or investing in content creation to help your business go viral, there are many ways you can level up your marketing game and keep growing. Don’t settle for just average or aim for just “good enough.” In the true spirit of an Olympic mindset, aim for the best.

Optimizing Your Approach

All great athletes track their progress. Whether achieving a new best time record or leveling up to the next strength level, to be an elite athlete is to be a master tracker and optimizer. Subjective goals such as “get better” don’t do much for the athletic world – or the business world. 

To ensure you’re consistently optimizing your marketing strategy, develop a detailed approach to track your success. Digital tools make it easier than ever to see exactly who is engaging with your brand, who is converting to a paying customer, and who is coming back for more. By honing in on these metrics you can start to see what’s working, what’s not, and what you can improve to make an even bigger impact on your audience. 

Remember to be as specific as possible with your goals. Simply wanting to, “boost engagement” isn’t something you can concretely measure. Include numbers in your goals when possible and challenge yourself to create objectives that you can say you either clearly achieved or didn’t. For example, instead of just saying you want to “boost engagement,” try “boost engagement by increasing social media comments by 10%.” If it’s not measurable, it doesn’t really exist.

Conclusion

With the opening of the 2024 Olympic Games in Paris, now is a great time to reflect on your own digital marketing achievements. Don’t settle for average open rates, mediocre conversions, and subpar engagement. Challenge yourself to go for the gold – the marketing gold. Build up a strong foundation, optimize your approach, and refine your tracking process to become a master of your craft with a true Olympic mindset. Let’s work together to bring your ideas to life and make your brand the greatest there is. 

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