Hi, I’m Loren Childress
Bringing your vision to life.
Every story starts with “Why”. From Houston to Harlem, I’ve spent 14 years building my legacy as a leader in storytelling marketing for digital media. I focus on telling your stories, your way. My “why” is my belief in your story.
When clients come to me, we don’t focus on selling what they do; we work to sell who they are. What a brand communicates, and how they communicate it, are the most powerful tools for driving engagement. Intricate campaigns don’t drive numbers, great stories do. The only thing as diverse as my cultural background is my professional portfolio. I’ve consulted with businesses across all sectors, guiding their branding into the next phase of their marketing. Among these, my passion for education-based clientele has been a highlight of my career and has earned me industry recognition.
Working with me means you’re enlisting the help of a multi-hyphenate master. I assess each client's needs, then help them elevate distinct areas of improvement. In my line of work, going above and beyond to ensure every client gets my best work isn’t just a promise; it’s a guarantee.With my services, we’ll get to the heart of your organization and create a strategy that focuses on your brand, your story, and your why.
Today, marketing and communications is an almost exclusively digital market, and it’s one I know incredibly well. The best strategies emphasize the essence of a brand, focus on identity, and highlight the greatness beyond the business.
Who Am I?
Growing up a Black woman in the South, I was shy, quiet, and a perpetual reader. I had a gift with words, but it would be decades before I learned how to use it.
Today, I used more vivacious language to describe myself, my abilities, and my journey. I’m a marketing maestro with nearly 15 years of experience in this game. I partner with brands of all sizes and sectors to drop engaging, vibrant, relatable content that engages audiences on all platforms. I use my powers and my education for good with over a decade of experience in higher-ed and nonprofit work.
I’m all about highlighting authenticity and believe that your branding should help organizations unveil the truth of what makes them tick to drive engagement, business, and change.
By shining a light on the soul of a brand through content writing, graphic design, and real-time social interaction, I’ve found my lane in helping my clients curate their vibe and communicate creatively through the lens of social media.
As a wordsmith on a mission, I make sure every project I touch speaks volumes about its core values and purpose.
From Houston to Harlem, step by step, I’ve found joy in creating my story as I go.
Now I want to tell yours.
Ready to make an impact?
The value in what I offer
Storytelling Marketing: Long-form and short-form content
Stories have a lasting impact on our memory. When businesses incorporate storytelling into their marketing efforts, they create memorable brand experiences for their audience on an emotional level.
I thrive at crafting narratives that resonate with people's experiences, values, and aspirations, and I am well-versed in creating a sense of empathy and forging deeper connections. Emotions play a significant role in consumer decision-making, and storytelling helps evoke the right emotions to drive engagement, loyalty, and brand affinity. Let me help you tell the right story.
Strategic Planning & Communications
An intentional strategic plan equips you with the ability to define a clear vision, align stakeholders, optimize resources, manage risks, adapt to changing environments, measure performance, and communicate effectively. It is quite literally the backbone and foundation of your business.
I have been crafting deliberate strategic plans for the last decade, and have immense experience using them to identify resource gaps, allocate budgets, and prioritize initiatives to maximize impact.
I understand urgency and offer immediate support in developing comprehensive crisis response plans, coordinating messaging across various channels, and executing a swift and synchronized communication strategy.
My expertise lies in distilling complex information into concise and impactful messages that deeply resonate with key stakeholders, including employees, customers, partners, and the public.
Brand & Reputation Management: Crisis Comms
Social Media Content Writing & Planning
Social media platforms are highly competitive, and attention spans are short. As a skilled content writer, I know how to craft engaging and compelling content that captures the audience's attention.
I have a knack for writing concise, impactful, and visually appealing posts that stand out amidst the noise and drive user engagement. Need social media help? I’m your girl!
