Last-Minute Digital Marketing Ideas You Can Still Implement to Boost Sales

With the holiday season in full swing, you may think it’s too late to make any sort of impact and boost your brand’s sales numbers before the year is over. Well, I’m here to tell you that you definitely still can see growth during these last few weeks of the year – and it’s definitely NOT too late to revamp your holiday digital marketing strategy. Procrastinators rejoice!

Q4 can be a very profitable time for most small businesses. Not only is the season of gift-giving at its peak, but many shoppers are also determined to find unique gifts and turn to small businesses for the perfect presents. Whether you didn’t budget enough time to flush out a holiday marketing plan or just want to level up for the remaining weeks of 2024, I’ve got you. From flash sales to giveaways and more, we’ll go over last-minute digital marketing ideas you can still implement to make an impact and get closer to your Q4 goals. Let’s dive in.

Holiday Flash Sales

It sounds gimmicky and cliche, but holiday flash sales are a dependable way to use the season of gifting to your advantage. Many consumers now expect sales during the weeks leading up to the holidays and may actually hold out on purchasing until they are sure they can get a good deal. Before you go and add a “50% OFF” banner to your website, it’s important to be intentional about which product or service you’re discounting and how you’re going to effectively translate this message to your audience. 

Before you launch any sales campaign, take the time to research how your competitors are approaching holiday sales, and how you can follow general trends while also finding ways to be creative and stand out. It’s important to remember that flash sales work particularly well when targeted towards a niche audience and core user of your product. While it may take a little bit of effort to put this together, a flash sale is a reliable, quick way to boost your sales numbers and drive impact before the year ends.

Giveaways

Another way to drive engagement and growth around your brand during this time of year is to host a giveaway on social media. Not only is a giveaway relatively quick and easy to put together, it’s also a great way to get some user-generated content and engagement while promoting your brand and boosting sales. You’re also able to set the terms of the giveaway and can tailor those around your brand’s current needs, whether it’s more followers, more reshares, or more comments on your posts.

If you’re able to, consider partnering with other brands for a joint giveaway to increase reach and expose your brands to new audiences. This method will take more time and coordination, but it may be worth it if it puts your brand in front of different types of consumers and expands your reach!

Holiday Gift Guides

While flash sales and giveaways are great ways to boost sales quickly around this time of year, the reality is that consumers don’t want to be spammed 24/7. What they really want are useful, thoughtful gift recommendations that take into account various interests across various sectors and types of people. 

For example, consider putting together a gift guide and breaking it down by personas of your brand’s community, such as “For the early riser” or “For the gym lover.” You can then find and feature products across various brands (including yours) in one guide that feels personalized to your audience, but also expands beyond just pushing your business. Who knows? You may even get a repost or reshare from a dream collab partner featured in your guide! 

Digital Gift Cards

While digital gift cards may feel impersonal and lazy, they might be just what someone is looking for when they go to your site. Maybe they aren’t sure exactly which product to buy or what might be most useful to the person they’re shopping for, but luckily a digital gift card is an easy way to support your brand while also giving some flexibility to the gift receiver. 

Many e-commerce platforms offer gift card plug-ins that might be worth adding to your website for the holiday season. If you want to have some fun with it, consider designing a unique gift card design using an easy graphic design tool like Canva. For some, the best gift is the freedom to choose exactly what they want, and what better way to give that than with a digital gift card? Make this a simple, hassle-free experience for your consumers.

Conclusion

Just because there are only a few weeks left of the holiday season doesn’t mean there still isn’t time to put together a digital marketing campaign that can boost your sales and leave your business on a high note for 2024. Whether through holiday flash sales, social media giveaways, personalized gift guides, or digital gift cards, there are still options available to you to make an impact on your Q4 numbers. 

So what are you waiting for? Let’s hustle through these last few weeks together and finish strong. From one business founder and leader to another, I’m rooting for you.