The Rise of Video Marketing: Reels, TikToks, and More
In our constantly evolving digital landscape, one trend has emerged as a leading strategy for generating engagement and conversions: video marketing. Human attention spans are short – especially online. We’re constantly being pulled in so many different directions, and with millions of pieces of content always fighting for our attention and time, it’s crucial to develop a solid strategy that will help your brand stand out amidst all the noise. Here’s where the magic of video marketing comes in.
The recent rise of video marketing is nothing short of a digital revolution. From Instagram and Facebook reels to the powerhouse video app TikTok, video content is not just some fleeting trend – it’s here to stay.
We are in a new era of visual storytelling, where videos can help captivate your audience, inspire emotions, and inform your consumers in new, fun ways. It’s no longer enough to rely on text and static images. To get and keep your audience's attention, video marketing should play a key role in your overall strategy. We’ll discuss the power of video marketing, how video marketing helps you engage with your community, and ways to get started if you’re new to the space. Let’s dive in!
The Power of Videos
So why has video marketing taken off in such an explosive way? A big part of its success is because videos help convey human emotion and meaning in ways that text or static images cannot. To create a video is to let the consumer into your world and your brand. You’re no longer a perfectly polished Adobe Photoshopped image. You’re a real person, leading a real brand, made up of real humans.
It’s important to note that today’s video marketing differs largely from the older video ad campaigns associated with bigger brands and huge budgets. Perfectly curated, edited, and scripted videos are out. Authentic, short-form, imperfect videos are in. Keep this in mind when crafting your brand’s video marketing strategy.
Ultimately, video marketing helps bring relatability to your brand, and can make consumers feel like they really know you and your product. If you look at the success of brands that use video marketing, especially those in the beauty industry, you might see a trend. Real people are testing the products and taking you, a member of the audience, along with them on a personal journey inside their bedrooms, bathrooms, and homes as they show you the experience of getting ready and trying a new product. It’s all about being real and connecting with your audience in an authentic way, which brings me to my next point: engaging with your audience.
Engaging with Your Brand’s Community through Video Marketing
Video marketing isn’t just a way to bring a human aspect to your brand’s marketing materials – it’s an extremely powerful way to start a dynamic dialogue with your community. Video marketing helps foster relationships with your consumers by bringing emotion, personality, and enthusiasm to your message. Whether you’re demoing a new product or sharing a behind-the-scenes story of your business, video content connects on a deeper level and humanizes your brand, which will help make your community feel like you’re putting in the effort to win their loyalty and trust.
Bonus tip: You can also involve your audience in your brand’s strategy by offering an incentive for UGC (user-generated content) and using videos of your consumers reviewing your product!
Another great aspect of video marketing is that it’s now easier than ever to have real-time interaction with your audience. Live streaming on your social media platforms lets users directly ask you questions and get answers instantly, which is a powerful way to build trust. It also creates a feedback loop that allows your brand to address concerns, demonstrate firsthand your brand values, and establish credibility with your consumers.
So how do you get started using videos as part of your digital marketing toolkit? I’ll share some tips below, but if you want a more personalized approach tailored exactly to your business’s needs, fill out this form to get started.
Getting Started with Video Marketing
If you’ve never posted a video or used video marketing for your brand before, it can be intimidating to get started. My biggest piece of advice: just do it. Once you take the first leap and post your first video, it’ll be easier to see what your audience responds to and how you can create more video content to align with your brand’s goals. Don’t be afraid of judgment online. Every brand with a killer video marketing strategy started with just one video.
I’ve put together some top tips for posting your first video:
Keep it real. I’ve talked a little bit about the importance of keeping your brand’s videos less filtered, less edited, and less perfect. This is a key part of connecting with your audience, especially if you’re targeting a Gen Z demographic.
Try short-form videos. In today’s busy world, short-form videos can be a highly effective way of appealing to and engaging with your audience. Nobody wants to watch an 8-minute video about why your product is the best. Show them in 10 seconds – maybe then they’ll believe it!
Tell your story. Storytelling comes especially alive in video marketing. Use emotion, personality, and human connection to tell your brand’s story in a way your audience will remember.
Conclusion
Attention is a prized currency in our digital landscape. Video marketing will help your brand stand out and can be a game-changer for your digital strategy. Not only does it humanize your brand, but it can also help you build real connections and relationships with your community. If you’re wondering where to get started, remember to keep it real, try short-form videos, and tell your story.
Video marketing can be a complex space to navigate, especially in the saturated digital landscape. I can help your brand achieve new milestones and build a strong community through the power of video marketing. Let’s start working today.
