Standing Out Online: The Value of Engaging, Concise, and Visually Appealing Content
In today’s digital world, hundreds of thousands of pieces of content are being produced and posted daily – even hourly. With an overwhelming amount of noise and information coming at us from all platforms at all times, how do you know what will actually stand out and generate engagement from your audience? Welcome to the tricky nature of the attention economy.
As a core player in the attention economy, social media is a competitive landscape. Brands, influencers, and other organizations are constantly vying for views, likes, and conversions from their audience. While it can seem almost impossible to differentiate your brand amongst this proliferation of media, there are things you can do to help your brand stand out. At the top of this list is producing high-quality content. Here we’ll go over how your content can launch your brand into the public eye and the immense value of creating engaging, concise, and visually-appealing content. Let’s discuss.
Why Your Content Matters
When you’re planning out your social calendar for the month, it can be easy to fall into the trap of thinking that your content doesn’t really matter. As long as you’re posting consistently, the algorithm will favor it and you’ll attract an audience, right? Wrong.
Content is one of the most important marketing strategies to grow your brand’s community. High-quality content not only educates your users and gives them value in their everyday lives, it also helps shape your brand’s identity and is one of the main ways you communicate publicly with your customers. A thoughtful, strategic approach to your content planning will set you up for good communication with your brand’s community, and also help your brand stand out amongst the noise and competition.
Tip: Try building out your content into pillars you’d like to communicate with your audience, such as education, tips, etc. This will make it easier for you to create high-quality content that’s useful and fits in with your overall marketing strategy and goals. If you want to chat about creating a highly-personalized content calendar for your business social media accounts, fill out the form to get started.
Winning Content Qualities
So we know that high-quality content is crucial to standing out on social media – but what actually makes for “good” content? Every business should have its own definition of what consists of exceptional content, but at its core, your content should be engaging, concise, and visually-appealing. All of these are important on their own, but incorporate all three and you’re on your way to creating social media magic. Let’s discuss each one.
Communicate with your audience effectively
At the very least, social media content should engage with your audience and bring life to your digital presence. Engagement can consist of anything from likes to comments to shares, but engaging content also helps transform passive scrollers into active participants in your brand’s community. When you post engaging content, you are building connections, sparking conversations and ideas, and creating a loyal community around your brand.
When creating engaging content, you can consider posting something that actively requires audience participation, such as a poll or survey, but you can also engage your followers by humanizing your brand. Do this by creating behind-the-scenes videos, telling relatable stories, or evoking emotions through your posts.
Don’t waste your consumer’s time
Another important quality of successful content is that it’s concise. People are busy, and by posting on social media you are asking them to give you their time – be respectful of it. Focus on crafting impactful, concise content that conveys messages quickly and holds your audience’s attention. Just because something is short doesn’t mean it has to sacrifice substance and quality. Rather, it distills information down to the necessary parts that will leave a lasting impression on your audience and help you build a following.
Tip: Short, snappy videos are great for creating concise, memorable content. Give yourself a 10-second limit and try to see if you can convey the purpose of your content in that timeframe. You’ll be surprised at how much fluff you can cut out!
Wow your audience with visually-appealing content
Last but not least, if you want your content to stand out, it should be visually-appealing. In the social media landscape, visual content reigns supreme and is one of the best ways to increase engagement. A stunning visual can break through the monotony and abundance of average design and bring attention to your brand’s story and messaging. Visual content is also extremely shareable, which helps increase virality of your business.
To achieve the social media grid of your dreams, it’s important to strategize on the design aspect of your brand. On most social media platforms, the image or video is the first thing people see before they even read your caption or click on your profile. Pair high-quality visuals with engaging, compelling copy and you’ve got a powerful combo to make an impact amongst a highly-competitive and crowded landscape.
Conclusion
Today’s attention economy demands high-quality content. By creating engaging, concise, and visually-appealing content, you’re setting up your brand to stand out in a saturated digital landscape. Top-notch content will not only differentiate your business – it will help you build meaningful connections with a loyal community of consumers.
If you’re not sure where to begin with crafting a meticulous and engaging content strategy, I’ve worked with brands across all industries to help them create compelling, enticing content. Let’s grow your brand’s community by producing great content together.
